How Are Your Customers Attempting to Find You?

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Graphic Courtesy greaterlocal.com

The first step in answering the question, how are my customers attempting to find me is to get out of your own head. You’ve spent blood, sweat, and tears building your business and you’re proud of it. However, unless you are a very mature brand that’s been around for a long time with an extensive marketing effort to establish your brand, not that many of your potential customers are going to find you by searching your company name in Google, Yahoo, or Bing.

Put yourself in your customer’s shoes. Think like they think. What is their need? What are they looking for? And more importantly, what languaging are they going to use to express what they’re looking for? Rarely do customers use the same technical language as you do or those associated with your industry. Their language is simple and general while they’re gathering information and gets more specific and targeted as they get closer to a purchase.

Keywords are your #1 prospecting tool. You or your webmaster can have optimized your website for a couple of keywords you believed were relevant to your business, and they just aren’t working. You never know what the truth is until you do extensive keyword research to find out what actual words and phrases your potential customers are typing into Google, Yahoo, and Bing, in an effort to find you. You need to optimize for the words they are using in order to have a chance of them landing on your page.

Is there more to it than that? Of course. The words you optimize for need to be relevant to the actual content on your pages, and not too many words crammed on a page or the keyword used too many times. This means for businesses that have numerous ways to describe their products and services, developing many more pages of content for Google, Yahoo, and Bing to find that are relevant to your customer’s searches. This will include building links to specific pages to make them more prominent in the eyes of the search engines.

There is much to do and it all begins with finding the best set of keywords that customers are actually typing in an effort to find your business. You have a high quality business. Let your Google rank reflect your quality, not diminish it. Redhawk Productions Marketing can help! Call us today, (760) 274-6642

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